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Crazy Labs e-liquid, the French brand decoded

Words by Guillaume Estève · · 7 min. read

Crazy Labs e-liquid, the French brand decoded
Source: Higgsfield (GPT Image 2)

Type the name into a search engine and the first page is likely to mix two worlds with nothing in common. Crazy Labs e-liquid is a French brand of large, underfilled bottles, while the near-identical CrazyLabs is something else entirely. On top of that, the product listings carry a vocabulary they seldom spell out, from headroom to special editions. This glossary entry pins down what the name covers and translates the terms that travel with it.

Crazy Labs e-liquid, the one-sentence definition

Crazy Labs is a French e-liquid brand, linked to Marseille by its stockists and sold mostly as large nicotine-free shortfills designed to take one or more nic shots. Its recipes are built on a 50/50 base, meaning equal parts propylene glycol and vegetable glycerine.

The brand has its own section in the catalogue of MG Vape Distribution, a wholesaler based in Marseille, which also lists a Black Edition and products intended for DIY mixing.

What a Crazy Labs e-liquid label tells you

Three terms come up on the brand’s listings. They describe the bottle, the base and the flavour family, and together they place a bottle before you even read the recipe name.

The shortfill bottle

A shortfill is a bottle deliberately left part empty. According to two French retailers, the 50 ml format ships in a 75 ml bottle and the 100 ml format in a 120 ml bottle. The headroom takes nic shots, 10 ml units of nicotine base that are poured in before shaking.

Retailers also call it shake and vape. The phrase stresses that, once mixed, the liquid is treated as ready, without the resting time a DIY recipe would need.

The 50/50 ratio

The ratio gives the share of each base ingredient. The first figure is propylene glycol, which carries the flavour, and the second is vegetable glycerine, which thickens the liquid and adds density to the vapour. How this notation works, and why British bottles sometimes print it the other way round, is covered in PG VG, reading the ratio on an e-liquid.

A 50/50 blend stays thin enough for clearomisers and for pods fitted with mid-range coils, which suits large bottles meant for a wide spread of kit.

The flavour families

Shops sort the recipes by family rather than by ingredient. On the distributor’s catalogue the filters cover fruit, fresh fruit, menthol, dessert and classics, the name used for blond tobacco-style recipes. A recipe labelled fresh contains a cooling agent, and its name usually signals it with a word such as iced or polar.

The Crazy Labs ranges

The name spans several lines, and retailers do not always present them the same way. Telling them apart avoids comparing two bottles that do not belong to the same family of formats.

The main range

This is the widest line, running to many recipes in 50 ml and 100 ml. The listings focus on pairings of two or three fruits, a few mints and a handful of tobacco-style recipes.

The Black Edition

The Black Edition appears as a separate entry at the distributor and at retailers alike. It is presented as a series of bolder recipes, and some of its 100 ml listings mention a 140 ml bottle, which changes how much room is left for nic shots.

Life is Sweet

Life is Sweet is the brand’s dessert line, built around pastries and sold in both 50 ml and 100 ml. Its name sits on separate listings at retailers, which sets it apart from the main range when searching.

DIY concentrates

A concentrate is not a liquid to vape. It is a heavily loaded dose of flavouring, to be diluted into a neutral base at the percentage the maker gives, then left to steep. The distributor files these products in a separate section, not to be confused with shortfills.

The real strength of a Crazy Labs e-liquid after a nic shot

Listings quote a rounded final strength, for example 3 or 6 mg/ml. The exact figure comes from dividing the nicotine added by the total volume. A 10 ml nic shot at 20 mg/ml holds 200 mg of nicotine.

BottleNic shots addedFinal volumeActual strength
50 ml (75 ml bottle)160 ml3.3 mg/ml
50 ml (75 ml bottle)270 ml5.7 mg/ml
100 ml (120 ml bottle)2120 ml3.3 mg/ml

The “6 mg/ml” quoted for a 50 ml with two shots is therefore 5.7 mg/ml in practice. The gap is small, yet it explains why two mixes sold at the same strength do not behave quite alike.

The ratio moves too, depending on the shot. A 50/50 shot leaves the blend at 50/50. A shot of pure PG takes a 50 ml with one shot to roughly 58/42, and to roughly 64/36 with two, which makes the liquid thinner.

Why the large bottles carry no nicotine

In the UK, nicotine-containing e-liquid is capped at 10 ml per refill bottle and at 20 mg/ml in strength, the same limits that apply in France under EU rules. A 50 ml or 100 ml bottle can therefore only be sold at zero nicotine, and an adult vaper who wants a nicotine liquid adds the shot themselves.

The same framework explains why refillable tanks and pods sold in Britain hold no more than 2 ml. The empty space in a shortfill is not a filling fault, it follows directly from the rules.

Crazy Labs and CrazyLabs, the namesake to rule out

Part of any search result page has nothing to do with vaping. CrazyLabs, usually written as one word, is an Israeli publisher of mobile game apps, based in Tel Aviv and formerly known as TabTale.

The two names are unrelated. Adding “e-liquid” or a recipe name to the query is generally enough to filter the results down to the bottles.

FAQ

These questions come up on the brand’s listings and round off the entry without repeating it.

Does the brand come in 10 ml?

The distributor’s catalogue lists a 10 ml format alongside the large bottles. In Britain that is the only container allowed for a ready-to-use nicotine liquid, and the strengths available depend on the seller, with the label on the bottle as the reference.

What does “overdosed in flavour” mean on a listing?

It signals a recipe more concentrated than a ready-to-vape liquid, to make up for the dilution caused by nic shots. Once the 10 or 20 ml of nicotine base is in, the flavour intensity returns to the level the maker intended.

Will a 50/50 liquid work in a pod?

As a rule, yes. A 50/50 blend is thin enough to feed the coils of common pods and clearomisers, unlike high-VG liquids designed for low-resistance coils. Multi-mode kits such as the Vaporesso Luxe XR Max 2 show how far coil choice shapes that match.

Should the bottle be shaken after each nic shot?

Yes, a few seconds of shaking is enough to spread the nicotine evenly through the base. A poorly shaken mix can leave the strength uneven between the top and the bottom of the bottle.

Do dessert recipes gunk up a coil faster?

Generally, yes. Sweet or pastry-style recipes leave more residue on the wire and the cotton, so the flavour dulls sooner. How that part works is set out in vape coil, what the word really means.

Crazy Labs e-liquid, what to keep in mind

The name covers a Marseille brand of 50/50 e-liquids, sold mostly as nicotine-free shortfills and split into a main range, a Black Edition, the Life is Sweet line and DIY concentrates. The final strength is found by dividing the nicotine in the shots by the total volume, and the CrazyLabs namesake belongs to mobile gaming.

Label vocabulary reads more easily term by term, from the ratio to the bottle type. Faced with a Crazy Labs e-liquid listing, the first question stays the same, whether it is a shortfill ready for a shot or a concentrate to dilute.

Editorial content for adult readers only. Vaping products can contain nicotine, a substance that causes addiction. Nicotine vaping products are not for sale to anyone under 18 in the UK. This article is not a buying recommendation.